We are glad to present the exhibition “In Vino Veritas”
The wine world seen from Giacomo Tachis and Simonetta Doni.
The exhibition start 12 April till 31 May.
Simonetta Doni
Simonetta was born in Tuscany between art and nature, that gives precise rules of life and work, how to combine the imagination and creativity with rigor, dowry valuable and appreciated by customers all over the world that require his work designer.Today communication campaigns and labels born from his imagination and his professionalism, help to make recognizable and to prefer in the final choice, millions of bottles of wine on every continent.Good design and beauty emotional label and brand, are no longer an exercise in decoration, but a contribution to the creation of the strategic value of marketing in terms of higher sales and as market positioning. The design of Simonetta Doni transfers the values of the area and the product images and signs appropriate, innovative and respectful of tradition.
The study of Simonetta, Doni & Associati, with the collaboration of the leading experts of various fields, following, in the style of the great workshops, the process at every stage to ensure the highest quality: from briefing with the company, positioning market, the analysis of competitors, creativity and design, up to the executive and assistance for the perfect execution of printing. The constant aim is to tell, at first glance and in every corner of the world, the work of the land and the emotions that will try uncorking each bottle.
Giacomo Tachis
The story of Giacomo Tachis is compelling and fascinating, full of success that is beyond all doubt, have not arrived by chance or benevolent fate. Man of deep wine knowledge and wine, Giacomo Tachis is also profound scholar and expert on the history of wine and our territory. A fascinating story of his life and his amazing career as winemaker and wine man, is reported in his autobiography Knowing Wine, a book that I recommend to everyone to read. A book full of information and winemaking philosophy, also has a significant vision of the history of Italian wine in the last fifty years. Here, Giacomo Tachis tells his collaboration with the great French wine Émyle Peynaud, one of the undisputed fathers of modern oenology, which – without a doubt – is also counted Giacomo Tachis.
Graduated in 1954 from the famous Wine School of Alba, Giacomo Tachis is one of the few characters to have witnessed the rebirth and revival of Italian wine, not only as a spectator, but mostly as an actor undisputed and fundamental. In 1961 the basic step which will initiate his successful career and, with this, the beginning of the modern history of Italian wine. It all begins in Tuscany, a region in which James Tachis understood that Italian wine was certainly able to get out of his long sleep of mediocrity and challenge the world. Challenge the world and win. So it was, and the results were not slow in coming: in about ten years, the great Piemontese winemaker from birth to great wines of quality and class, quality, above. A global success, Super Tuscans wines defined by the foreign press, they were so different and distant from what Tuscany was producing at the time. Make a list of wines produced by the inspiration and deep knowledge of Giacomo Tachis would be useless and certainly repetitive, “children” so well known in Italy and in the world that everyone knows and remembers. (Sassicaia, Tignanello, San Leonado, Sammarco, D’Alceo, Turriga etc …)
Accomplices, perhaps, also the new demands of the market – who demanded wines other than those that were produced in Italy at the time – Giacomo Tachis was still achieved his goal: to show that you could do quality wine. It showed, first, that it was possible, that you could produce something unique and great with what our territory already knew offer. Simple how to listen, understand and learn, using science and technology wisely and consciously, without trampling on the dignity and character of grapes and territories. Giacomo Tachis initiated a change that has the flavor of revolution, transforming the Italian wine in a radical way and without return. Tachis is a man of big business, with a keen interest in history and archeology, as in the case of rare wine “Mothya”, produced in small Phoenician island of Mozia, Sicily. Eighty years, of which fifty dedicated to wine and the pleasure of us fans. Thanks Maestro Giacomo Tachis, thanks for what you taught us and for all the emotions that poured in our glasses.
